Friday, February 20, 2009


A Micro-enterprise by definition is a business with five or fewer employees, small enough to require initial capital of $35,000 or less.

According to the Association for Enterprise Opportunity, one out of six U.S. private sector employees’ works for a microenterprise.

The YWCA Greater Pittsburgh supports Micro-enterprise through our Enterprising Women Program.

Cost is $35.00 that includes lunch.


February 28th, 2009 —- 8:30 AM—4:-00 PM
Carnegie Mellon University —- University Center,
5000 forbes Avenue, Pittsburgh, PA 15213

Opening Keynote Address by Dr. Carl Knoblock,
District Director of Small Business Administration
Pittsburgh District Office

Technology: Inexpensive Impact of the Internet
The Power of Blogging, Donna Baxter will present the impact and affordability of blogging to market the small business. She is the webmaster of The Soul

Face book – Twitter – MySpace Internet Advertising, Google Analytics
How does a small business market to the masses on the internet social networks? Work shop presenters are Students in Free Enterprise from Carnegie Mellon University

Marketing: Generate “Buzz” About Your Company
Smart Reader
Chris Engler, Pittsburgh Business Times
Branding a Business for the Marketplace, Dr. Evelyn Pierce
Tepper School of Business, Carnegie Mellon University
Sharpening the Elevator Pitch,
Vernard Alexander, Marketing-Networking Exchange
Social Entrepreneurship, Dr. Milton Cofield,
Tepper School of Business, Carnegie Mellon University
Entrepreneurship in the Current Economy, Lyzona Marshall, ABD
Assistant Professor of Business, Seton Hill University;
OnaMar Associates, LLC

Regulations: Legal is Beneficial
IRS Laws and Regulations for the Microenterprise, Jim Merante
Why Register as a Business-Becoming Certified, Elizabeth Bowers, Western Region of the State of Pennsylvania, Department of General Services
Finance: Creatively Financing the Microenterprise
Financing the Smallest Business, Carl Knoblock, SBA and Bridgeway Capital
Raising Venture Capital, Dr. Thomas J. Hajduk, Tepper School of Business, Carnegie Mellon University

For more information, please contact Alice Williams, Business Support Specialist, YWCA
412-255-6743 •

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